Nature, Published online: 25 February 2026; doi:10.1038/d41586-026-00374-6
Music-lover Adam, 27, from the Wirral said he has been to more than 200 concerts and estimates he goes to just under 30 every year.
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And chief human resources officer at $62 billion giant Colgate-Palmolive Sally Massey credits Gen Z as being ambitious and incredibly tech-savvy. She said the digital natives possess critical skills that the consumer products company is now seeking—and just like Rascoff, she recognizes the value of breaking down feedback hierarchies.
优环境，以细致服务消除“陌生感”。近年来，一系列制度型开放举措让境外游客入境更便捷、购物更便利。但也应看到，中小商户外卡受理覆盖率不足，签证、通关、消费等跨部门流程衔接不够顺畅，“找零难”等问题依然存在。只有进一步打通堵点、补齐短板，营造“不见外”的消费环境，才能让更多境外游客愿消费、敢消费、多消费。